Aaron Agius is a search, content and social marketer that has worked with several large companies. He recently described the importance of online reputations and how you can be proactive in developing your own reputation. The following is a short summary on some of the advice offered by Aaron Agius in the field of online reputation.
Mr. Agius starts off his article by stating that the World Economic Forum now projects that a company’s reputation is roughly equal to a quarter of its total value. That is a lot of value assigned to a reputation. Furthermore, Agius states that almost half of all shoppers have decided not to purchase an item from a company because of content they saw on the web. Additionally, 92% of consumers saw they do research on a product or company before they decide to buy a product or hire a service. Now that you know how important online reputation management is, here are some tips to help you build up your reputation.
Good reputation management starts with tracking your online reputation. Use tools such as Online Reputation Reviews, Me On The Web and Ice Rocket to keep a tab on your company’s name being mentioned on the web. You can also use these tools to see what other people are saying about competitors in your industry.
Once you know what is being said about your brand or name, it is time to take control of your online image which determines to a large extent your online reputation. The online image includes search engine results in search engine providers such as Google, Bing and Yahoo. You can control your image on search engine results by building up web pages. Create a business or company website and consider creating a personal site or blog. Develop social media profiles for your company and yourself. If you can, be a contributing author or writer to a publication that fits your interest or the business you work in. Try and get people to mention you and describe your firm in magazines and other publications.
When it comes to social media, just having a social media account is not enough. It needs to be active and updated with content. This way, social media pages and profiles will be more visible and rank higher in search engine results when people search for your name or brand.
Your online reputation matters, no matter what management medium one is looking at. A good example of this can be found with some recent trouble faced by United Airlines. Some negative press ended up costing the company around $180 million. Saying that this would be enough to destroy many other companies would be an understatement. And all of this happened because a musician had issues with how his guitar was treated by an employee within the company, and because of his experiences trying to get compensation. In reality it was probably only a handful of employees who were responsible for the treatment. But when he wrote a song about it the entire company suffered. At the same time, satisfied customers tend to spend more than twice what they normally would. Its clear that reputation matters when it comes to a companies total profit.
Reputation matters within all mediums. But online reputation carries a weight that eclipses almost everything out. Part of this is the ubiquitous reach of the internet. It’s easy to miss negative impressions from a single song. But online discussion is available to anyone who’s looking for it. And it has a way of lingering unless something is done about it. And of course the financial impact is just as real within the digital realm as it is the physical. A recent study by Harvard, for example, showed that a one star increase on the average yelp review would translate to about 9% more profit for the company.
This might seem like a purely academic subject at first. After all, it usually seems impossible to actually fix negative search results. But some companies have proven themselves able to do so. For example, The Search Fixers have shown themselves able to do exactly that. They can fix the results of a general search for one’s company. And this is within the realm of many different services.
The exact nature of what The Search Fixers reputation management consultants can offer will depend on the specific situation. And this is where one of their biggest strengths can be found. They’re heavily client oriented. They’re not offering a one size fits all solution to their customers. Instead, they know that internet reputation repair is something which needs to be tailored to an individual company or individual. As such they always strive to create the perfect reputation management solution for any given situation. And in doing so they can dramatically increase the business flow to a company.