Your online reputation matters, no matter what management medium one is looking at. A good example of this can be found with some recent trouble faced by United Airlines. Some negative press ended up costing the company around $180 million. Saying that this would be enough to destroy many other companies would be an understatement. And all of this happened because a musician had issues with how his guitar was treated by an employee within the company, and because of his experiences trying to get compensation. In reality it was probably only a handful of employees who were responsible for the treatment. But when he wrote a song about it the entire company suffered. At the same time, satisfied customers tend to spend more than twice what they normally would. Its clear that reputation matters when it comes to a companies total profit.
Reputation matters within all mediums. But online reputation carries a weight that eclipses almost everything out. Part of this is the ubiquitous reach of the internet. It’s easy to miss negative impressions from a single song. But online discussion is available to anyone who’s looking for it. And it has a way of lingering unless something is done about it. And of course the financial impact is just as real within the digital realm as it is the physical. A recent study by Harvard, for example, showed that a one star increase on the average yelp review would translate to about 9% more profit for the company.
This might seem like a purely academic subject at first. After all, it usually seems impossible to actually fix negative search results. But some companies have proven themselves able to do so. For example, The Search Fixers have shown themselves able to do exactly that. They can fix the results of a general search for one’s company. And this is within the realm of many different services.
The exact nature of what The Search Fixers reputation management consultants can offer will depend on the specific situation. And this is where one of their biggest strengths can be found. They’re heavily client oriented. They’re not offering a one size fits all solution to their customers. Instead, they know that internet reputation repair is something which needs to be tailored to an individual company or individual. As such they always strive to create the perfect reputation management solution for any given situation. And in doing so they can dramatically increase the business flow to a company.