Aaron Agius is a search, content and social marketer that has worked with several large companies. He recently described the importance of online reputations and how you can be proactive in developing your own reputation. The following is a short summary on some of the advice offered by Aaron Agius in the field of online reputation.
Mr. Agius starts off his article by stating that the World Economic Forum now projects that a company’s reputation is roughly equal to a quarter of its total value. That is a lot of value assigned to a reputation. Furthermore, Agius states that almost half of all shoppers have decided not to purchase an item from a company because of content they saw on the web. Additionally, 92% of consumers saw they do research on a product or company before they decide to buy a product or hire a service. Now that you know how important online reputation management is, here are some tips to help you build up your reputation.
Good reputation management starts with tracking your online reputation. Use tools such as Online Reputation Reviews, Me On The Web and Ice Rocket to keep a tab on your company’s name being mentioned on the web. You can also use these tools to see what other people are saying about competitors in your industry.
Once you know what is being said about your brand or name, it is time to take control of your online image which determines to a large extent your online reputation. The online image includes search engine results in search engine providers such as Google, Bing and Yahoo. You can control your image on search engine results by building up web pages. Create a business or company website and consider creating a personal site or blog. Develop social media profiles for your company and yourself. If you can, be a contributing author or writer to a publication that fits your interest or the business you work in. Try and get people to mention you and describe your firm in magazines and other publications.
When it comes to social media, just having a social media account is not enough. It needs to be active and updated with content. This way, social media pages and profiles will be more visible and rank higher in search engine results when people search for your name or brand.